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学术英语论文写作
Chapter 9 Writing Introduction and Method
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简答题
Please rearrange the following sentences into a coherence paragraph of Introduction. Write the sequence number in each blank. (1) To this end, different companies have experimented with new methods in order to build a strong customer relationship. (2) The former focuses on maintaining the corporate image, whilst the latter emphasizes the product. (3) This essay analyzes the different types of loyalty and discusses the extent to which the main approaches that are used by companies to gain customer loyalty are actually effective. (4) Nowadays, as companies compete with each other for survival, there are a number of factors which influence every market. (5) These can be categorized as indirect and direct methods, depending on the kind of marketing they involve. (6) These include customer care, which is one of the best ways to guarantee the future of a company. Customer care represents long-term investment and generates income. (7) Even though both methods have the same goal of extended loyalty, recent research shows that direct methods seem to lead to different ends, probably due to the nature of this specific methodology. (8) Satisfied customers are more likely to repeat their purchases. For this reason, understanding their behavior is the key to survival.