简答题External recruitment will not upset existing employees if internal applicants don’t get the job. ( ) A、正确 B、错误简答题customer preferences are the facilitating goods. () A、正确 B、错误简答题Strategic Objectives are the hotel’s goals related to marketing standing and competitive position. () A、正确 B、错误简答题Communicates management’s hopes and dreams for the hotel to its stakeholders will develop a strategic vision. () A、正确 B、错误简答题Company image is intangible resources. () A、正确 B、错误简答题There is no difference between CV and resume ( ) A、正确 B、错误简答题CRM stands for customer relationship management. () A、正确 B、错误简答题When emailing, say things as directly as you can ( ) A、正确 B、错误简答题As for the SWOT analysis, O stands for opportunities.简答题a well-communicated strategic vision will reduce the risk of directionless decision making. () A、正确 B、错误简答题Quality is a managerial design element.简答题Convenience customers are unwilling to pay extra for personalized or hassle-free service. () A、正确 B、错误简答题Explicit Services are benefits readily observable by the senses. () A、正确 B、错误简答题Balance the cost of workers' wages, food and beverages, and electricity and maintenance with profits deriving from booked rooms, amenities, gift shops and food and beverages will not help the hotel become successful. () A、正确 B、错误简答题Too much focus on internal recruiting may make the company too insular ( ) A、正确 B、错误简答题Technological resources are tangible resources. () A、正确 B、错误简答题Implicit services are the psychological benefits or extrinsic features which the consumer may sense only vaguely. () A、正确 B、错误简答题With self-service, guests will not expect personalized suggestions, up-sells, and promotions throughout their stay at your hotel. () A、正确 B、错误简答题Understanding and identifying customer needs are not important for CRM. () A、正确 B、错误简答题A hotel pursuing a differentiation strategy is targeting a broad market.