What are Apple’s Values?
AThere is an extraordinary breadth and depth and tenure among the Apple executive team
B and these executives lead over 35
C000 employees that I would call “all wicked smart.[|]They believe in the simple
D not the complex.[|]They believe that we need to own and control the primary technologies behind the products we make
E and participate only in markets where we can make a significant contribution.[|]Apple’s Values are qualities
F customs
G standards
H and principles that the company believes will help it and its employees succeed.