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酒店商务英语
Hotel Strategy (1)
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简答题
Make the constant quest for sustainable competitive advantage at center stage in crafting your strategy will create a sustainable competitive advantage.
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简答题
Focusing your attention on quarterly performance improvements is a long-term objective.
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Strategic Objectives are focused internally on competition in relation to your hotels direct competitors. () A、正确 B、错误
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Room for children to play is an example of how hotels create a sustainable competitive advantage.
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Long-Term objectives prevent us from focusing too much on short-term results.
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Achieving lower overall costs than competing hotels is an example of strategic objectives. () A、正确 B、错误
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Strategic Objectives are the hotel’s goals related to marketing standing and competitive position. () A、正确 B、错误
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Incomplete makes a good company vision. () A、正确 B、错误
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Increased shareholder value—in the form of an upward-trending stock price is not an example of financial objectives. () A、正确 B、错误
简答题
A hotel pursuing a differentiation strategy is targeting a broad market.
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Smart hotel managers always looking for ways to increase revenue by offering ancillary products and services that add value to the customer experience. () A、正确 B、错误
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The purposes of setting objectives is to serve as means to track your hotel’s performance and progress. () A、正确 B、错误
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Customizing the standard product will not achieve differentiation in the eyes of the customer.
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Financial Objectives are focused externally on the hotel’s operations and activities.
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Annual increases in after-tax profits of x percent is an example of financial objectives. () A、正确 B、错误
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Communicates management’s hopes and dreams for the hotel to its stakeholders will develop a strategic vision. () A、正确 B、错误
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A hotel’s business model sets forth the logic for how its strategy will create value for customers, while at the same time generate revenues sufficient to cover costs and realize a profit. () A、正确 B、错误
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Communicating the strategic vision helps employees commit to the hotel’s chosen strategic direction. () A、正确 B、错误
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Winning an x percent market share is an example of financial objectives. () A、正确 B、错误
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The customer does not value proposition. () A、正确 B、错误
酒店商务英语
章节列表
Hotel Strategy (1)
20
Hotel Strategy (2)
20
Hotel Marketing
20
Industry Competition
20
Food and Beverages
20
Service Management
20
Hotel Human Resources
20
Final Exam
50
Business Communications
20