简答题Correctness principle comprises correct grammar and punctuation only.简答题Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request.简答题The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc.简答题Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses.简答题The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter.简答题Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.简答题The inside address contains full postal address and post code only.简答题When writing business emails, you are encouraged to use abbreviations, slangs, and multiple exclamation points.简答题The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close.简答题The subject needs to be concise.简答题Use short sentences with correct words (avoiding ambiguous wording and using precise words instead of almost-precise words).简答题To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.简答题The full block form layout is the most widely used method of display for business documents.简答题We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation.简答题When you are writing a letter to your new customer, you may think about the following two factors. Is your message concrete? Have you used specific and definite terms in making an offer or requiring a response?简答题When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit.简答题It is very common to have your way of contact and company website address in the signature part of your email.简答题Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle.简答题As with any piece of business writing, you don’t need proofreading when you finish writing emails.简答题Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively.