简答题\n Many characteristics may influence buyer's perceptions and responses. The major categories of characteristics include: ______. A、cultural characteristics B、social characteristics C、personal characteristics D、psychological characteristics\n简答题\n ____ is the practice of shoppers visiting stores to learn about and try products and later purchasing them at lower prices online. A、Prospecting B、Warehousing C、Retailing D、Showrooming\n简答题\n The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ____, however, can take days, weeks, months or even years. A、model B、prototype C、proposal D、type\n简答题\n T______ are examples of tangible products. A、Clothes B、Mobile phone C、Toys D、Cars\n简答题\n ____ means when the new product idea should be able to survive in the market. A、Selling points B、Technical feasibility C、Profitability D、Market viability\n简答题\n B2B marketers may roll up their ______ and work closely with their business customers during all stages of the buying process. A、trousers B、sleeves C、shirts D、suits\n简答题\n Which of the following is/are key driving factor() of companies’ adopting sustainable marketing?() A、Customer demand for socially responsible products and actions. B、Companies demand sustainability initiatives from their suppliers. C、New regulations and public policies. D、Increasing cost and volatile prices of natural resources.\n简答题\n The information collected from sources like _______, ________, ________ and other market players can be called marketing information. A.competitors A、resellers B、suppliers C、NGOs\n简答题\n In order to improve product accessibility, _____ tactics can be considered. A、selective distribution B、intensive distribution C、franchising D、exclusive distribution\n简答题\n ____ give consumers a deal for buying more of a product. A、Bulk purchase promotions B、Limited-time offers C、Coupons D、Punch cards\n简答题\n Successful email campaigns must be ______. A、engaging B、relevant C、informative D、Entertaining\n简答题\n When cash cows lose their appeal and move towards deterioration, then a/an ___________ policy may be pursued. A、retrenchment B、paucity C、absence D、reduction\n简答题\n The supply chain consists of two major parties. They are ____ partners and ____ partners. A、upstream B、upper-level C、downstream D、lower-level\n简答题\n In evaluating different market segments, a company must pay attention to three factors. They are ______. A、company objectives and resources B、company size C、segment structural attractiveness D、segment size\n简答题\n Social media participants in any particular virtual community can be divided into three segments: A、influencers B、individuals C、consumers D、suppliers\n简答题\n Which of the following is not the feature of supermarkets? A、Low-cost B、Low-margin C、Low-volume D、Self-service\n简答题\n The earliest forms of personal selling involved _________ systems. The participants in a transaction directly exchange goods or services for other goods or services without using money. A、barter B、exchange C、trade D、market\n简答题\n Themedia can affect general public’s attitudes towards a companyor its product. () A、正确 B、错误\n简答题\n The aspects of international marketing environment include: A、The International Trade System B、Economic Environment C、Political-Legal Environment D、Cultural Environment\n简答题\n A company can pursue one of the four strategies for each SBU. It can invest more in the SBU to _______ its share. A、reduce B、build C、distribute D、add\n