简答题ThePEST factors include political, ecological, social and technologicalones. () A、正确 B、错误简答题Once you've identified your risks, you can try the following: _____. A、to eliminate the internal weakness by assigning company resources to fix the problems B、to reduce the external threat by abandoning the threatened area of business C、to avoid inputting resources into internal weaknesses D、to improve employment rate简答题Themedia can affect general public’s attitudes towards a companyor its product. () A、正确 B、错误简答题The ultimate purpose of SWOT analysis is to help you take ______ of your resources and competitiveness. A、advantage B、storage C、vantage D、manage简答题Itis important for marketers to be aware of the laws and restrictionsas they can be complex. () A、正确 B、错误简答题Shareholdersare often more interested in gaining short-term benefits. () A、正确 B、错误简答题Competitorsrefer to companies with similar offerings for goods and services. () A、正确 B、错误简答题Thedifferences between macroenvironment and microenvironment factors liein their scales and strengths. () A、正确 B、错误简答题Useful opportunities can come from such things as: _____. A、changes in technology and markets on both a broad and narrow scale B、changes in government policies related to your field C、changes in social patterns D、lifestyle changes简答题Theterm macro-environment refers to larger societal forces that canaffect the micro-environment. () A、正确 B、错误简答题Themicroenvironment includes six types of forces, such as consumers,employers, competitors, media, shareholders and suppliers. () A、正确 B、错误简答题Theeconomic factors of the business environment are all the variablesthat impact how the consumers spend their money and the power of thatpurchase. () A、正确 B、错误简答题Examples of areas typically considered as strengths and weaknesses include _____. A、financial resources; B、physical resources; C、human resources; D、access to natural resources.简答题External factors typically include: _____. A、market trends B、economic trends C、funding D、demographics