简答题____________ is a certificate that grants buyers a discount when they purchase a specified product. A、Gift B、Coupon C、Free Shipping D、Limited-time offer简答题____ depends on physical boundaries to organize sales force with customer accounts. A、Territorial sales structure B、Product sales structure C、Market/Customer sales structure D、Mixed sales structure简答题Which is the concluding/last step of selling process?() A、Handling the prospect’s objections. B、Presentation. C、Follow-up. D、Closing the sale. Key: C简答题During which step, a salesperson meets the customer for the first time? A、Prospecting and qualifying B、Preapproach C、Approach D、Presentation简答题The earliest forms of personal selling involved _________ systems. The participants in a transaction directly exchange goods or services for other goods or services without using money. A、barter B、exchange C、trade D、market简答题Savvy business owners often run promotions on popular items to increase ____or to give consumers a reason to try something new and different. A、magic B、scientific C、traffic D、static简答题____ give consumers a deal for buying more of a product. A、Bulk purchase promotions B、Limited-time offers C、Coupons D、Punch cards简答题Sam’s Club of Walmart charges a small fee buy-in that gives customers extra discounts and first pick of services. What type of promotion strategy it is?() A、Limited-time offer. B、Punch cards. C、Customer loyalty programs. D、Free Trials.简答题If your promotional activities are focused on ____, ____ or ____, then it is known as trade promotions. A、consumer B、dealers C、distributors D、agents简答题Advertising is _______ in nature and invites consumers to purchase products or services through touching images, sounds, or alluring experiences. A、emotional B、sensational C、beautiful D、joyful简答题Coupons entitle the holder to either a specified saving on a product or a cash _____. A、retry B、revive C、retrieve D、refund简答题Buy-one-get-one-free deals (aka BOGO) are among the most frequently used in-store promotional methods. Within business circles, they are often referred to as “__________”. A、self-reliant B、self-dependant C、self-liquidating D、self-imaging简答题When the salesperson tries to close the sale, they can use several closing techniques, such as: A、asking for the order B、reviewing points of agreement agents C、asking the buyer to clarify any objections D、offering to help write up the order简答题The advantage of sales promotion is that they are not too expensive for the company when compared with _________ advertising mediums like Television or newspaper. A、above-the-line B、below-the-line C、under-the-line D、through-the-line简答题Generally, there are two types of sales promotions: ________ Sales Promotions and _______ Sales Promotions. A、Consumer B、Market C、Client D、Trade简答题Which sales structure can be confusing for buyer when different sales forces are promoting different products of the same brand to the same buyer? A、Territorial sales structure B、Product sales structure C、Market/Customer sales structure D、Mixed sales structure
学堂在线 - 市场营销英语 - Chapter 12. Personal Selling and Sales Promotion - 题目列表 | 大学网课搜题引擎