简答题\n The post-recession recovery brings ________ back to consumers, they still tend to buy less, spend less and save more. A、profits B、benefits C、advantages D、means\n简答题\n Marketers seem to know everything about you, from your habits to your preferences. They reach you ________, _________ and ________. A、directly B、personally C、interactively D、promptly\n简答题\n Buy-one-get-one-free deals (aka BOGO) are among the most frequently used in-store promotional methods. Within business circles, they are often referred to as “__________”. A、self-reliant B、self-dependant C、self-liquidating D、self-imaging\n简答题\n Business buyers respond to economic factors, not personal factors. () A、正确 B、错误\n简答题\n Factory outlets are owned and operated by manufacturers, offering favourable prices on a wide range of mostly ____, ____, or ____ goods. A、surplus B、discounted C、household D、irregular\n简答题\n Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ____ marketing. A、mass B、differentiated C、undifferentiated D、concentrated\n简答题\n 选择题 1)The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____ A、product attributes B、product packaging C、product naming D、product labelling\n简答题\n Theterm macro-environment refers to larger societal forces that canaffect the micro-environment. () A、正确 B、错误\n简答题\n Uncontrollable environmental factors include: ______. A、general economic conditions B、technology C、public policies D、sociocultural changes\n简答题\n ______ is a person's way of living as expressed in his or her psychographics. It involves a person's activities, interests and opinions. A、Hobby B、Lifestyle C、Social status D、Life-cycle\n简答题\n ____ is the process of introducing a new product or production method into commerce—making it available on the market. A、Marketing strategy development B、Business analysis C、Product development D、Commercialisation\n简答题\n Monopolistic competition occurs when an industry has many firms offering products that are similar but not ____. A、equal B、different C、identical D、distinct\n简答题\n Deficiency needs include _____. A、esteem needs B、friendship and love C、security needs D、physiological needsKey: ABCD\n简答题\n The product mix, also called product ____, of a company involves all products that a company has for sale. A、line B、portfolio C、package D、range\n简答题\n Ethical marketing practices may include ______. A、social marketing B、cause-related marketing C、green marketing D、responsible purchasing\n简答题\n ______ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours. A、Cultures B、Values, beliefs and attitudes C、Social classes D、Personal factors\n简答题\n When a business plans to send messages via socializing apps to make a buzz, it needs to consider _____. A、message strategy B、channel strategy C、message frequency D、price\n简答题\n Which of the following is/are the options that companies have when they decide to go global?() A、Exporting. B、Joint venturing. C、Direct investment. D、Importing.\n简答题\n The product mix width refers to the total number of items a company carries within the product lines. () A、正确 B、错误\n简答题\n Examples of areas typically considered as strengths and weaknesses include _____. A、financial resources; B、physical resources; C、human resources; D、access to natural resources.\n