简答题Because postscripts make letters appear poorly organized and unprofessional, you should avoid adding them to sales letters. A、True B、False简答题In an invitation to speak at your college honor society meeting, you tell the reader that she will be providing inspiration to current business students and future business owners. You are using an indirect benefit to persuade your reader. A、True B、False简答题Your claim message will be most effective if you make a reasonable and valid request, present a logical case with clear facts, and display some anger and emotion. A、True B、False简答题An effective technique when writing a persuasive claim letter is to suggest that the reader intentionally created the problem. A、True B、False简答题You want to propose a workplace change to your employer. Which of these is the best advice for you? A、Because your supervisor should already be aware of the pros of changing the procedure, avoid providing any evidence. B、Stress your own needs and how you will benefit from the change because this is your proposal. C、Avoid words like suggest and recommend because these words make you look weak. D、Focus on how much money the proposed change will save the company.简答题You will receive a free one-year subscription to Netflix when you purchase any Sony flat-panel television is an example of a rational appeal. A、True B、False简答题The opener for a sales message should be ____. A、provocative, humorous or entertaining, and medium length (5-10 lines) B、stimulating, relevant, honest, and short (1-5 lines) C、appealing, informative, persuasive, conversational, and medium length (5-10 lines) D、entertaining or serious, focused, persuasive, and short (1-5 lines)简答题Testimonials used in your online sales message are best sprinkled throughout the copy. A、True B、False简答题When using the indirect strategy in a persuasive message, you should place the reasons and explanations ____. A、in the closing of the message B、after the main idea C、before the main idea D、in an attachment to the message简答题Roy needs to write a persuasive message to his boss. What would you tell Roy to place in his closing? ( ). A、Describe your request in detail. B、Motivate your boss to take action. C、Overcome the boss's resistance to granting your request. D、Repeat all the logical reasons you have supporting your request.