简答题In the body of your persuasive message, you will reduce resistance by ____. A、focusing exclusively on reader benefits B、shifting reader attention through praise and compliments C、avoiding any potential reasons for resistance D、anticipating arguments and offering counterarguments简答题Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money. A、True B、False简答题Which of the following messages to subordinates would use a direct approach instead of an indirect or persuasive strategy? A、Instructions to operate the new phone system installed in all offices. B、Suggestions to begin an exercise program in conjunction with the new health insurance premium reduction plan. C、Requests to contribute to the organization's United Way campaign goal. D、Discussion of their opportunities to participate in company-sponsored local charity event.简答题Your e-mail sales message must have a formal, concise, clear subject line such as Price List Fall 2014 From Parker and Parker. A、True B、False简答题Which of the following most effectively illustrates reader benefits and elicits desire? A、Our European walking tours are the best planned in the industry. B、You are cordially invited to join one of our European walking tours this summer. C、Going on a walking tour of Europe will allow you to visit small villages, meet and converse with the locals, and dine on authentic cuisine. D、Our travel company knows Europe and is eager to show it to you.简答题Which of the following messages would most likely require the indirect strategy to persuade? A、Informing employees of an upcoming all-staff meeting. B、Making a typical claim. C、Asking an employer for agreed-upon benefits such as vacation time. D、Requesting favors and action from coworkers.简答题Which of the following situations would most likely require persuasion within an organization? A、Outlining company policy on personal use of e-mail. B、Explaining a new procedure that will go into effect next month. C、Asking employees to accept a pay cut to avoid layoffs or plant closings. D、Informing employees about optional overtime opportunities during the following month.简答题Choose the best closing for a message persuading the president of your organization to accept your benefits proposal. A、Please e-mail me at your earliest convenience with your decision. B、Contacting me by December 1 about your support of this new benefits plan will allow me to present this proposal at the next strategic planning session. C、If you have any further questions about this new benefits plan, please do not hesitate to contact me. D、We really need to implement this new benefits plan soon.简答题Use an emotional appeal when the ____. A、product is expensive; long-lasting; or important to health, security, and financial success B、product is inexpensive, short-lived, or nonessential C、reader is comparing similar products from other companies D、readers have a college education简答题Mikhail's claim has been denied once. Now, he is writing a second persuasive claim letter to his digital media services company asking for a promised rebate package. Because he expects resistance, what should he do? A、Appeal to the receiver's sense of responsibility and pride in the company's good name. B、Begin by asking directly for what he wants. C、Address the letter to a department or "To Whom It May Concern." D、Show specifically how the receiver or the receiver's company caused the problem.简答题Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except ____. A、testimonials B、money-back guarantees C、application forms D、free samples or trials简答题Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal? A、If you can't be bothered with maintaining our equipment in good working order, how can I be confident that you care about your employees? I can't be bothered filing repeated repair requests either. B、I have put up with a broken fax in Workroom 223 for three weeks, and I am just fed up with this waste of my time. Repair the fax or else! C、Did you realize that Bill has still not fixed the fax in Workroom 223 despite the work request I completed two weeks ago? Make Bill fix it soon. D、For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday.简答题You will need to use persuasion if you anticipate resistance or if you must prepare before you can present your ideas effectively. A、True B、False简答题Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent? A、Attention, interest, desire, and action. B、Attraction, innovation, determination, and activity. C、Appeal, input, develop, and attune. D、Access, incite, determine, and activate.简答题Which of the following is the most effective closing for a sales message? A、Making this training choice for your employees today may be the smartest business decision you'll ever make. Consider the benefits, and I am sure that you will agree. B、Because we are confident that you will choose us for your training needs, we will visit you on Friday to finalize your contract. C、Complete the enclosed interest card and mail it to us at your earliest convenience. D、If your sales don't increase at least 10 percent after your salespeople complete our "Closing the Deal" training, you get a full refund. Use our toll-free number to call me by August 1 and begin training on September 1.简答题Select the most effective opening for a persuasive letter that invites a state representative to speak at your organization's Flag Day celebration. A、If you have June 14 open, would you be interested in speaking at our Flag Day ceremony? B、Please consider this letter an invitation to address our organization on June 14. C、Your patriotism and leadership in the House of Representatives have improved the quality of life across our state. D、The Patriotic Council promotes respect for the flag and our country, just as you do, which is why we are asking you to be our guest speaker for our Flag Day ceremony on June 14.简答题Which of the following is the most effective emotional appeal? A、For a limited time you will receive our employee discount on any new General Motors vehicle. B、Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it. C、Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow. D、Save now and save later with its low sticker price and great gas mileage, this Focus hybrid is a best buy.简答题Which of the following illustrates a testimonial? A、After completing your training, I received job offers from three interviews in one week! B、We are confident that your skills in applying for and interviewing for jobs will improve with this training. C、Scientifically proven self-actualization techniques will increase your self-confidence and boost your interviewing skills. D、Employers respond positively to well-written application letters and résumés, and they offer jobs to candidates who are confident and well prepared.简答题Directives moving downward from superiors to subordinates usually follow the indirect pattern. A、True B、False简答题Tanya is planning a persuasive message. What should she do in her opening? A、Explain the purpose of the request completely. B、Ask a stimulating question. C、Show the value of her proposal. D、Focus on the sender's direct and indirect benefits.