Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent?
A、Attention, interest, desire, and action.
B、Attraction, innovation, determination, and activity.
C、Appeal, input, develop, and attune.
D、Access, incite, determine, and activate.
A、Attention, interest, desire, and action.
B、Attraction, innovation, determination, and activity.
C、Appeal, input, develop, and attune.
D、Access, incite, determine, and activate.
数字时代的商务英语写作
章节列表
Unit 1 Introduction: What Is Business8Unit 2 Business Writing Process26Unit 3 Business Writing Techniques28Unit 4 Routine and Informative Business Messages29Unit 5 Persuasive Messages30Unit 6 Negative Messages30Unit 7 Business Reports & Proposals30Unit 8 Employment Messages30Unit 9 Social Business (Goodwill) Messages15Final Test20