填空题The ultimate purpose of developing new products is to satisfy customer needs.填空题Consumers are becoming more aware of the importance of environmental protection and paying more attention to the issue of sustainability.简答题When it comes to making purchasing decisions, consumers tend to stress more on features like _________, __________ and _________. A、value-for-money B、practicality C、attractiveness D、durability简答题After the 2008 financial tsunami and its aftermath, consumers are moving from mindless to ________ consumption. A、mindful B、meaningful C、positive D、practical简答题Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return. A、result B、process C、stage D、point填空题Making cuts in the wrong places can hurt and even damage the brand’s long-term image and customer relationship.填空题Humans need to feel a sense of belonging and acceptance among their social groups, regardless whether these groups are large or small.填空题In adjusting to the new economy, some companies may be unwilling to cut their marketing budgets.填空题Needs of different levels should be met one by one, level by level.填空题People often engage in a profession or hobby to gain recognition and respect.