Based on the video, Market Segmentation means Process of dividing a large heterogeneous market into two or more smaller heterogeneous market segments.
酒店管理概论
章节列表
Chapter 1 Introducing Hospitality8Chapter 2 Hotel Classification and Organizational Structure7Chapter 3 Rooms Division Operations7Chapter 4 Restaurants Operations5Chapter 5 Quality of Service5Chapter 6 Hotel Operation and Management9Chapter 7 The Hotel Operation Sustainability & Environmental Issues6Chapter 8 Hospitality and Food Industry3Chapter 9 Specialized Segments of the Hospitality Industry5Final Examination45